Listing Your Home
RESEARCH
We’ll tour your property, research the location, and complete due diligence to fully understand how to position your home to sell for the highest proceeds in the shortest time frame.
CREATIVE BRIEF
Your property will have a comprehensive brand strategy built around it. The creative brief will be the guide for custom media, video, print, and digital marketing.
PREPARATION
As we prepare your property for sale we’ll analyze the potential benefit of various options that could enhance marketability: home staging, repairs/improvements, paint, landscaping, etc. may be considered, as needed, to make your property show-ready. We’ll hire a professional home stager to meet with you and provide guidance on steps you can take to maximize the appeal of your home.
PRE-MARKETING
Building anticipation and excitement around your upcoming listing is the equivalent of selling tickets to an exclusive event - it creates a ‘line at the door’ of potential buyers and their agents who are looking for your property.
LISTING LAUNCH & FULL MARKETING PUSH
Your property listing can go live with fanfare — or with the utmost discretion — depending upon your home’s story, your preferences, and the plan that we develop together to sell it on your terms. We leverage every possible tool at our disposal: custom video, premium photography, 3D tours, events, and exceptional collateral in both digital and printed formats.
SHOWINGS, FEEDBACK, & NEGOTITATION
Every detail of showing your home, translating feedback, and negotiating offers terms on your behalf will be coordinated flawlessly.
Every home has a story; we tell it in a way that captivates buyers.
Different & Better. Always.
EXCEPTIONAL PROFESSIONAL PHOTOS, VIDEOS, & DRONE FOOTAGE
First impressions are invaluable. In this modern digital environment, 95% of buyers find their home online. It’s impressive to showcase your property with high-end professional video, Matterport 3D tours, and imagery to inspire buyers to learn more.
We produce a beautiful magazine-style brochure on glossy coated paper for every property we list. This property magazine is a piece that buyers don’t throw away — they take it home, share it with their loved ones, and it serves as a reminder of how unique and special your home is. We also create single-page property flyers and floor plan schematics to illustrate the layout and measurements of your home.
EXPERT DIGITAL MARKETING
Social media serves as a pivotal and central piece of modern real estate marketing. We leverage the professional photos and video of your property to build out strategic paid advertising campaigns targeting the perfect buyers for your property. This increases your home’s exposure to out of state and out of county buyers, as well. In addition to social media, we put your listing on the international Proxio MLS so that buyers worldwide can find it.
For properties valued at over $800,000 we build a custom website that tells a story of your home and reinforces the brand we’ve built around it. A beautiful custom web presence is shared with other Realtors to show their buyer clients, and is a wonderful tool to promote your listing on social media and via Google Ads.
OPEN HOUSES & BROKER TOURS
At the launch of your listing, we prefer to host three open house events during the first weekend. If it makes sense for your property, we will door knock the homes in your neighborhood to let your neighbors know that your home is for sale and give them flyers to share (often times neighbors know friends or family who want to live in the same area). We will promote your open houses through social media, Zillow, and the MLS to get maximum attendance. Hosting Broker Tours can also be wonderful way to get local agents through your home and build excitement around your listing.
NEGOTIATIONS & OFFERS
Not only do we market listings in an exceptional way, we are fierce negotiators and guardians of your investment. We know your home is one of your most powerful wealth-building tools and we treat it as such.
We only win if you win.
There are some challenging circumstances (even for sellers) in the current market. Navigating multiple offers, rent backs, and appraisal gaps can be confusing and risky. The highest price doesn't necessarily represent the strongest offer, and we take pride in our ability to help you interpret all the pieces and ensure the best outcome.
A home priced at true market value will attract more buyers than a home priced above the market value.
Selling your property requires an expertly crafted and thoroughly researched pricing strategy that maximizes the excitement and momentum of your property as soon as it goes to market, while also reflecting its distinctive features and amenities.
The correct price for your property is dictated by buyers and sellers in today’s real estate market.
Common questions:
What steps can we take to ensure our property sells for the maximum price?
There are many benefits to making sure that your home looks its best prior to offering it for sale. There may be small updates or improvements that will pay off at resale. We will advise you about potential specific improvements that will ensure your property is valued as highly as possible.
How often will you advertise our property?
Our team doesn’t just list homes; we market them much like an advertising agency would. Properties like yours require a curated marketing plan that employs various communication channels including digital, print, video, and in-person networking. We will make sure your home is marketed to potential buyers (locally and globally) around the clock, 24 hours a day, seven days a week.
Will you be present at all showings?
If open houses are appropriate, we will host them. For showings, potential buyers will be hosted by their own agents to see your home. Certain homes benefit from listing agent hosted showings. We will absolutely be present during showings if that is your preference. Your comfort and trust are our priority.
What if another agent tells us they can get us more for the house?
Some agents may quote a higher listing price in an attempt to earn your business. However, a home that is priced out of the market will not sell. When we choose to work together, we will conduct a comparative market analysis prior to recommending an asking price for your home. We will explain how we determined the price and offer our professional perspective on how the market will value your home.
What are our responsibilities during the marketing of our home?
Rest assured that every aspect of the transaction will be handled from start to close. Should you require anyone to assist you in ensuring your property is kept neat and clean for showings and open houses, we can connect you with trusted professional resources. Additionally, staging, which includes everything from furniture placement to home fragrance, can be arranged by our team or a professional, or we may advise you on effective techniques.
What happens once we receive an offer?
We will help you consider each offer and negotiate the best terms for you. Once you’ve accepted an offer, we will guide you through the entire closing process and ensure that your transaction proceeds smoothly.
